Tuesday, December 08, 2015

Ruminating on the UX Design Process

Centerline has published a neat infographic illustrating the UX design process. While there are a  lot of UX related infographics on the net, I liked the simplicity and clear thought process of this one :)

When we create compelling user experiences for our customers, we follow a similar process.

  1. Gain a deeper understanding of the customer and the industry segment the customer operates in. Who are their end-customers? What is the market positioning of their product? 
  2. Based on customer segmentation, create personas and user journey maps. 
  3. Create a high level information architecture
  4. Create low fidelity prototypes (mockups) using Visio, PowerPoint, etc.
  5. After review, create high fidelity dynamic prototypes using tools such as iRise, Axure, etc. Work with Visual/Graphic Designers during this phase. 
  6. Once the application is developed, do a usability test using tools such as TechSmith Morae. Create a feedback loop for UX changes that gets incorporated in the next agile release. 
  7. Make sure that your UX team and Web/Mobile Analytics teams are working in tandem to resolve all UX concerns and improve the customer experience.