Thursday, July 11, 2013

Householding and Hierarchy Management

Found this rather interesting article on householding concepts in MDM. Many organizations struggle to define business rules to identify customers belonging to a same home or household.

http://www.information-management.com/news/1010001-1.html?zkPrintable=1&nopagination=1

Another interesting read is this blog post on how "http://www.muckety.com" is using hierarchy management to link VIPs/actors together. The graphs on muckety.com are interactive and worth a perusal if you are a hollywood buff :)