Tuesday, June 28, 2011

Ruminating on SEO

SEO (Search Engine Optimization) is an integral part of any Internet Marketing Campaign. SEO strives to increase the visibility of a website in search results. For SEO, we have to consider both on-page factors and off-page factors. Given below are some examples of what can be done on the site pages and what needs to be done outside the site pages.

On-Page factors examples:
  • Meta tags
  • Headings
  • Links
  • Keyword frequency (Internal Keyword linking strategy)
  • Site Structure (Create and submit site maps)
  • UI design that is "Search Engine Friendly" (Image Alt tags, Menus, etc.)
  • Make tagging and bookmarking easy.
  • Robots.txt
  • URL Normalization (if different URLs lead to the same content)
Off-Page factors examples:
  • PageRank analysis (Increase no. of inbound links)
  • Utilize Social Networks, Forums to form a 'link partnership'. (Social Media Optimization - Social SEO)
  • Create and submit articles, blogs, RSS feeds that link to the site.
  • Create Sharable content - Mashup ready.